Last week I was reunited with a friend I met via LinkedIn. Back in 2013, LinkedIn suggestions led her to see my profile, then I got a message from Carolina Jaramillo. I was happy to find out it wasn't one of those FREE Linkedin Premium offers nor an automated newsletter subscription. It was a nice … Continue reading A LinkedIn suggestion
Last week, team Martha & Lucy presented a campaign at Snapchat London. We were nominated by Tejali Shete (we met at Creative Comeback 2020, she is currently ACD at Grey London) and we are super proud of her!! Yeeey, Go Tejali! And she is proud of us too, that's why she called us to be … Continue reading Presenting at Snapchat
I do. We got a delivery -not from Amazon- of 48 toilet rolls today. Usually, people feel ashamed of carrying toilet paper around, but here I am writing about it. The start-up Who Gives a Crap made toilet paper cool, eco-friendly, and most importantly, they donate 50% of their profits to help build toilets and … Continue reading Who gives a crap
The last couple of weeks I've been working on a campaign for Gordon's at Anomaly London. I should say 'We' as I work in a Creative Team with my very talented Lucy Barker-Yates (Martha & Lucy). Presentation day was almost there and I kept thinking I wanted to create the best 10 seconds radio spots … Continue reading A voice in your ear
My friend Andres Maranta, a talented GCD at The Juju & Founder of GUTO Studio, asked Stefan Sagmeister his feedback on a project. If you haven't heard of him, don't worry, me neither. Whaaaaat!? I'm not allowed to lie on my blog and I have been living under a rock. Sorry Mr. Sagmeister. "Sagmeister has … Continue reading If_I_dont_ask_I_dont_get
I'm amazed how quickly T-shirts sell online. Not the ones with natural cotton, weeks of inspiration and design, but the silly ones that are a response to an ad campaign. Oatly created the most hated spot in the Superbowl 2021, no celebrities, no crazy budgets, just its CEO with a keyboard in the middle of … Continue reading T-shirts & ads
Boris on the news again got me thinking about doing this video myself. In the meantime, let's keep changing Zoom virtual backgrounds. https://vimeo.com/channels/staffpicks/27246366
One of my favourite campaigns during lockdown is "Open like never before" by Coke. Coca-Cola [as I say] stands out with the right message. The product is always at the center but the brand never has a tagline telling you "Buy a bottle NOW". Fergus from #OnStrategy interviewed the team at 72andSunny to find out … Continue reading Open like never before
Created by Wieden & Kennedy London for the Honda pitch in 2002. How beautiful is this piece of writing? I can read it again and again and it's not even an advert, it's only one page of the Book of Dreams. Russell Davies, the strategist behind the Honda campaign, wrote a paper about what he did, … Continue reading Book of Dreams
With the rumours and news announcing a lockdown again, let's not panic, play some good music instead. Music can take you anywhere. https://open.spotify.com/playlist/1SozbYhfxL6jBDdDImuqlv
6 hours ahead 