I do. We got a delivery -not from Amazon- of 48 toilet rolls today. Usually, people feel ashamed of carrying toilet paper around, but here I am writing about it. The start-up Who Gives a Crap made toilet paper cool, eco-friendly, and most importantly, they donate 50% of their profits to help build toilets and … Continue reading Who gives a crap
The last couple of weeks I've been working on a campaign for Gordon's at Anomaly London. I should say 'We' as I work in a Creative Team with my very talented Lucy Barker-Yates (Martha & Lucy). Presentation day was almost there and I kept thinking I wanted to create the best 10 seconds radio spots … Continue reading A voice in your ear
My friend Andres Maranta, a talented GCD at The Juju & Founder of GUTO Studio, asked Stefan Sagmeister his feedback on a project. If you haven't heard of him, don't worry, me neither. Whaaaaat!? I'm not allowed to lie on my blog and I have been living under a rock. Sorry Mr. Sagmeister. "Sagmeister has … Continue reading If_I_dont_ask_I_dont_get
I'm amazed how quickly T-shirts sell online. Not the ones with natural cotton, weeks of inspiration and design, but the silly ones that are a response to an ad campaign. Oatly created the most hated spot in the Superbowl 2021, no celebrities, no crazy budgets, just its CEO with a keyboard in the middle of … Continue reading T-shirts & ads
Boris on the news again got me thinking about doing this video myself. In the meantime, let's keep changing Zoom virtual backgrounds. https://vimeo.com/channels/staffpicks/27246366
One of my favourite campaigns during lockdown is "Open like never before" by Coke. Coca-Cola [as I say] stands out with the right message. The product is always at the center but the brand never has a tagline telling you "Buy a bottle NOW". Fergus from #OnStrategy interviewed the team at 72andSunny to find out … Continue reading Open like never before
Created by Wieden & Kennedy London for the Honda pitch in 2002. How beautiful is this piece of writing? I can read it again and again and it's not even an advert, it's only one page of the Book of Dreams. Russell Davies, the strategist behind the Honda campaign, wrote a paper about what he did, … Continue reading Book of Dreams
With the rumours and news announcing a lockdown again, let's not panic, play some good music instead. Music can take you anywhere. https://open.spotify.com/playlist/1SozbYhfxL6jBDdDImuqlv
I moved house this week. Woohoo! It feels great (when I forget about the boxes remaining in each room) and it brings back memories of my previous houses. Memories of a non-billionaire woman. My first house was made out of cushions, sofa cushions trying to stand and stay together, best thing to annoy Mums. Cushions … Continue reading My favourite house
I love my two girls, but I love myself too, and now that they are both at school, my brain is asking me for a third child. Not a baby (I have to clarify before my friend Antonio makes a comment here about me overpopulating the planet). THIRD CHILD is my way to find a … Continue reading Third child
