A shock to the system for chatty people like me but good to keep in mind, especially on a Monday. GSD.
Awakening the Creative Strategist
Self-proclaimed Creative Strategist as of last week. Why Not?! Apart from being a Writer and a Sr Creative, I want the world to know {even at Pitcairn Island, the most remote island} that I'm up for a Creative Strategist role. Why is that? a. You can blame International Women's Day posts for popping on my … Continue reading Awakening the Creative Strategist
I was Vikki Ross for a day
Not today. Today is Vikki's bday which means it's officially #InternationalVikkiRossDay (party, bday cake emoji). Keep forgetting your best friend's bday (even with a Facebook notification), disremembering your Mum's age, or muddling your kids' names but... never ever forget 22.10.22 I had the honour to be Vikki for a day, not like the 'Single White … Continue reading I was Vikki Ross for a day
Lively time
Last summer I went back to Colombia after 4 years. Yes, four years of flight cancellations due to Covid-19. People couldn't believe I hadn't seen my family for such a long time, it sounds mad when I see my British family almost every weekend. I guess technology works in my favour and change is an … Continue reading Lively time
A LinkedIn suggestion
Last week I was reunited with a friend I met via LinkedIn. Back in 2013, LinkedIn suggestions led her to see my profile, then I got a message from Carolina Jaramillo. I was happy to find out it wasn't one of those FREE Linkedin Premium offers nor an automated newsletter subscription. It was a nice … Continue reading A LinkedIn suggestion
Presenting at Snapchat
Last week, team Martha & Lucy presented a campaign at Snapchat London. We were nominated by Tejali Shete (we met at Creative Comeback 2020, she is currently ACD at Grey London) and we are super proud of her!! Yeeey, Go Tejali! And she is proud of us too, that's why she called us to be … Continue reading Presenting at Snapchat
Who gives a crap
I do. We got a delivery -not from Amazon- of 48 toilet rolls today. Usually, people feel ashamed of carrying toilet paper around, but here I am writing about it. The start-up Who Gives a Crap made toilet paper cool, eco-friendly, and most importantly, they donate 50% of their profits to help build toilets and … Continue reading Who gives a crap
A voice in your ear
The last couple of weeks I've been working on a campaign for Gordon's at Anomaly London. I should say 'We' as I work in a Creative Team with my very talented Lucy Barker-Yates (Martha & Lucy). Presentation day was almost there and I kept thinking I wanted to create the best 10 seconds radio spots … Continue reading A voice in your ear
If_I_dont_ask_I_dont_get
My friend Andres Maranta, a talented GCD at The Juju & Founder of GUTO Studio, asked Stefan Sagmeister his feedback on a project. If you haven't heard of him, don't worry, me neither. Whaaaaat!? I'm not allowed to lie on my blog and I have been living under a rock. Sorry Mr. Sagmeister. "Sagmeister has … Continue reading If_I_dont_ask_I_dont_get
T-shirts & ads
I'm amazed how quickly T-shirts sell online. Not the ones with natural cotton, weeks of inspiration and design, but the silly ones that are a response to an ad campaign. Oatly created the most hated spot in the Superbowl 2021, no celebrities, no crazy budgets, just its CEO with a keyboard in the middle of … Continue reading T-shirts & ads
6 hours ahead 