Who gives a crap

I do. We got a delivery -not from Amazon- of 48 toilet rolls today. Usually, people feel ashamed of carrying toilet paper around, but here I am writing about it. The start-up Who Gives a Crap made toilet paper cool, eco-friendly, and most importantly, they donate 50% of their profits to help build toilets and improve sanitation in the developing world. Have a look at their website, as they offer good products with a cool packaging (currently adding a nice touch to my bathrooms) plus they have a great copywriting style to tell you all the relevant facts. Over 2 billion people don’t have access to a toilet, that’s roughly 40% of the global population. Too many figures for a Saturday, I know! And too many people missing something as basic as clean water and a toilet.

“Who gives a crap” launched their crowdfunded project back in 2012 (probably you already know about them). First timers… watch the video below. It seems like ages watching a video from July 2012 where an Australian start-up was raising the issue. 9 years later and despite plenty of donations, there is still a lot of people who need us to give a crap.

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