One of my favourite campaigns during lockdown is "Open like never before" by Coke. Coca-Cola [as I say] stands out with the right message. The product is always at the center but the brand never has a tagline telling you "Buy a bottle NOW". Fergus from #OnStrategy interviewed the team at 72andSunny to find out … Continue reading Open like never before
Created by Wieden & Kennedy London for the Honda pitch in 2002. How beautiful is this piece of writing? I can read it again and again and it's not even an advert, it's only one page of the Book of Dreams. Russell Davies, the strategist behind the Honda campaign, wrote a paper about what he did, … Continue reading Book of Dreams
With the rumours and news announcing a lockdown again, let's not panic, play some good music instead. Music can take you anywhere. https://open.spotify.com/playlist/1SozbYhfxL6jBDdDImuqlv
I moved house this week. Woohoo! It feels great (when I forget about the boxes remaining in each room) and it brings back memories of my previous houses. Memories of a non-billionaire woman. My first house was made out of cushions, sofa cushions trying to stand and stay together, best thing to annoy Mums. Cushions … Continue reading My favourite house
I love my two girls, but I love myself too, and now that they are both at school, my brain is asking me for a third child. Not a baby (I have to clarify before my friend Antonio makes a comment here about me overpopulating the planet). THIRD CHILD is my way to find a … Continue reading Third child
Genius simplicity, music and realism here. https://www.youtube.com/watch?v=K0VWwY6MR0k
Apart from posting a black square on your social media, what else can you do on Tuesday, June 2, 2020? #BlackoutTuesday is a social media moment created by Jamila Thomas & Brianna Agyemang, [two black women in music marketing] to disrupt the work week, calling for the music industry to “take a beat for an … Continue reading Black squares & what else?
I've been finding on LinkedIn interesting stories about people. Not just the new job titles, nor the new account businesses or new launchings. Instead, I've been reading the behind the scenes, articles about how someone felt when losing her job (even as a partner of her own company), what crossed her mind, made her stronger … Continue reading Show me a good loser
I've been looking at some ad campaigns during this Covid-19 and Spoiler alert is one of my favourites. Students from Miami Ad School in Hamburg, created this clever and straight to the point campaign: If you are out there, you will find billboards spoiling your favourite Netflix shows (Stranger Things, Love is Blind, and Narcos among … Continue reading Spoiler Alert – again?
We may be losing track of time in quarantine, thinking every day is Groundhog Day, but last Friday was different. It was a beautiful sunny day and the start of a bank holiday weekend. 23 degrees was on the horizon - happy mood, sunny garden, people looking for bbq food (toilet paper is not a … Continue reading What day is it?
6 hours ahead 