After been interviewed at Warner Music offices, I realized that 20 min. are not enough to tell people about you. Some people say on a job interview you have up to 7 seconds to make a good impression, and some generous writers say up to 30 seconds. What? Should I carry a stopwatch for the next one?
For me, first impressions are about instinct, but lasts impressions are about skills. Every time I walk out the door, I remember everything I should have said. Everything seems to be clear when is too late. Sometimes under pressure the mind goes completely blank, therefore in a sunny and calm afternoon like today, I’m going to bring the key points that I missed.
Q. What are the most remarkable campaigns that I remember?
Radiohead promoting the physical release of the album King of Limbs. They distributed a free newspaper at 61 locations worldwide, unlike to other artists focusing on online media, they promoted an ink-and-paper handout called the Universal Sigh was a success. Continue reading