Escribir sin pensar

Siempre he pensado que uno tiene que pensar antes de hablar pero no antes de escribir. Los mejores escritos salen sin filtro, no tienen razón, no tienen 10 revisiones de texto, ni buscan los temas del momento; no les importa alcanzar la fama, convertirse en un Best Seller o quedar olvidados en una mesa de San Victorino. Los buenos escritos nacen para ser leídos, para contar historias, no entienden de aplausos ni de críticas, no andan esperando un SI y no se desaniman con un NO, simplemente salen del corazón o del cerebro, y  lo mejor, hay para todos los gustos, desde cursis hasta sabiondos.

Este por ejemplo, nace en el día del Blogger Multilingual. Hoy cada Blogger escribe en un lenguage diferente, yo quise hacerle honor a mi idioma Español. Aquel que me enseño la m con la a, seguido de la m con la a, aquel que todos recuerdan con “Nacho lee” aunque a mí nunca me tocó; ese que se desfigura en las calles, con apodos y con el tiempo; y que los extranjeros resumen en tres o cuatro frases “Hola Señorita”, “Cerveza”, “Un, dos, tres, catorce” y “Salud”.

Faltando 10 min. para acabarse el día me pregunto….Cómo se dice Blogger en español? Mmm… creo que esto sólo pasa cuando uno escribe sin pensar.

Linguistic flag of the Spanish language without prehispanic symbols.


A beautiful bunch of words from Steve Jobs

Today I found Wordle, a toy for generating “word clouds”. You can paste a bunch of text, enter the URL of any blog or enter a a user name to see their tags. As you can pick fonts, layouts, and color scheme, your cloud is going to look nice. Play and share it!

I created mine with a quote from Steve Jobs: “Design is a funny word.Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”

Where the hell is Matt? In Manchester

A good friend of mine told me that today, 14th of September, Matt will be dancing in Manchester. If you want to appear on Youtube and show the world your dancing skills, you should join him.

I think what he started is great. Something as simple as a bad dance turned out to be a very good idea. His viral videos received widespread coverage of his travel exploits. Matt has been in brand Conventions, got parodies and responses. He was even hired by Visa to star in their Travel Happy campaign. In addition, he started a website where you can follow the whole story and trips.

Matt first began filming himself in 2005 while traveling in Vietnam with a friend. They were standing around taking pictures in Hanoi, and his friend said “Hey, why don’t you stand over there and do that dance. I’ll record it.” He was referring to a particular dance Matt does. It’s actually the only dance Matt does.

Moral of the day: Keep looking better, cookies are not sometimes kept in that jar on top of the cupboard and ideas are not usually hidden, they keep standing in front of us.

I knew you were going to ask for it. The song of this video, is called as “Praan” composed by Garry Schyman and sung by Palbasha Siddique.

How far this post can go

Recently I worked in a project for Jessops, the UK camera retailer. We had to assess the multichannel retailer’s business and present in a ‘consulting style’ our findings and recommendations for improvement/opportunity.

My team was very diverse: Betty, a Mexican girl good at planning and really good when it comes to give everyone a voice. Satomi from Japan, incredible researcher, good at analyzing from a commercial point of view. Olli, a worthy representative of Finland, always evaluating Idea feasibility. Eduardo, smart Brazilian setting the structure with a great background from P&G, And me, Martha, the Colombian creative, bringing insights and looking at challenges from a completely different perspective.

Finally after 8 meetings we had the big idea, a solid structure and consistent data to add the Sustainability Component for the project. We were ready, we had the presentation with Professor Jindal, we had good feedback, grades and we were done.

Although, at a Master’s level, the goal of a Project has to go further than this. Therefore the goal now is to contact someone at Jessops in order to get a meeting to present our Consultancy Report. No phone, not visits, (it would be easier) only online channels; let’s see how far this post can go.

The plan starts today 6th July of 2011. The witnesses are all the readers of this post, so feel free to add your name in the Comments (left side of the post) to join the cause. (Bwt if you know someone at Jessop, share the post)

I will keep you updated on my progress.

Monday, 11th June

So far, nothing. Sorry for disappoint you. I have sent 2 emails to customer services, several messages on Twitter @Jessops . The good news: someone that I don’t know got the link and send it to someone that actually works there, let’s see the power of LinkedIn.

What does Gandhi and an ironing board have in common?

They were both in my assignment for an “eCommerce Essential” class. I had to ask a question online about a product and assess the quality of retailer’s response offline and online. Therefore, I wrote a Customer Review Experience; Gandhi’s words were in the introduction and the ironing board was the product.

“A customer is the most important visitor on our premises and

he is not dependent on us. We are dependent on him.

He is not an interruption in our work. He is the purpose of it.

He is not an outsider in our business. He is part of it.”

I didn’t know Gandhi said that, I guess you neither. This is the good point of reading the blog. Continue reading

How mobile and store are connected

I am attending this module: e-Commerce Essentials.  Despite all my capitalists expectations about transactions, payment methods, retailers, ROI, software, etc. I have learned to look around. Ecommerce can not be effective if we don’t understand what is happening out there. We have to spend more time researching about the customer, his habits, access to different devices, online and offline factors that drive him to make a purchase, among others.

As Professor says, an e-Commerce experience becomes ever more sophisticated when we look ‘behind the scenes’ at the operational demands placed upon businesses in order to satisfy customer expectations and gain as players, competitive advantage.

This is the first of a series of experiments: Mobile & Product Information in Store. My victim: Marks & Spencer.

M&S – Mobile and Store

UK Music Festivals

I am one of those people that always know about a concert; whether the day when happens or days after when there is nothing I can do. This is me, Martha Tolosa in London.

I used to have a friend that knew everything about music in London, Marisol. My friend knew about dj’s, concerts, venues, she was a social butterfly at that time and I was abreast on Clubs. Then, she went back to her country and didn’t get involve in the party world as before.

Let’s bring an example; I love The Killers, when I came to London in August 2009 they had play last week before I arrived, then they went to Colombia on November, but my return ticket was on December. Naaaaaaa

That means: bands are running away from me. Therefore, this time I said: OK, Martica, you can make it while you do your Masters in London. But doing a Masters is so demanding, geeks do not have time for concerts.

Suddenly in my class “Advanced Social Media” we had to start a Fan Page on Facebook, keep updating and gain the most of followers and activity in the next 3 weeks.

So we started a Fan page for people that want to attend the best venues in UK, the performance of fantastic bands and have a memorable summer. Basically for us. If you feel identified, join the Club too.

We will keep you tune with all the music scene in the UK.


Veux tu aller à Cannes?

The Cannes Lions International Advertising Festival (IAF) is known in an abbreviated and cool way: Cannes.

It has been the desired Festival for Creatives. We imagine ourselves winning a precious Golden Lion and walking up the red carpet, surrounded by  CEO’s from the biggest agencies in the world asking for your name. Then, imagine yourself feeling the breeze at 5pm… 25 degrees Celsius on the French Riviera… you holding a drink, waiting for the next party taking place at the beach, where you just will have to turn your back to have a chat with one of the big-names in the industry, let’s say David Droga.

I haven’t won a Lion yet, but I keep trying, even to get the little ones. That’s the reason I am competing in Future Lions.

The brief was: “Advertise a product from a global brand in a way that couldn’t have been done five years ago, to an audience of your choosing”.

Me and Nataliya, my friend from Russia at the Masters, decided to work together and create something that we actually wanted to get involved in. This is our first digital experiment. Let’s see if we can make it! Only 5 chosen teams will go on to grace the scarlet carpets of the world-famous Festival of Creativity this coming June.

Fingers crossed!

3 times at week

“You will be required to post to the blog at least three times a week from the start of the module until term ends on 17th June, 2011.”

It was posted today by my Professor at Hult Online.

I think is an interesting topic for a post. Therefore my blog for Digital Publishing will start by listening the public, as part of my inspiration technique. So here it goes:

What sort of things should we do 3 times at week?

I know everyone will be thinking:sex. A valid answer for all dirty minds…anyway, I would like to hear some ideas. Feel free to post. Remember, first to reply, first to win.