I love my two girls, but I love myself too, and now that they are both at school, my brain is asking me for a third child. Not a baby (I have to clarify before my friend Antonio makes a comment here about me overpopulating the planet). THIRD CHILD is my way to find a job in Creative Strategy, taking my career to the next level and dedicating time to something that I love. The idea is to do a lot of reading, and writing, connecting with inspiring people, getting a better understanding of brands, and bringing new exciting projects. Plus sharing advice and silly comments.
Firstly, I was looking for the right definition of Strategy and this post by Martin Weigel: Strategy Needs Good Words, seems to be the perfect starting point.
Strategy is the art of getting other people to do something.
And without the right words in the right order there can be no strategy.
Curiosity, insight, rigour, listening skills, creative instinct… they all matter. Of course they do.
But at the end of the day they are rendered impotent if you are not good with words.
You are only as good as your words.
Martin weigel, Strategy Needs Good Words.
What is the third child like? Stay tuned. In some ways, the third child raises itself.
6 hours ahead 