Created by Wieden & Kennedy London for the Honda pitch in 2002. How beautiful is this piece of writing? I can read it again and again and it's not even an advert, it's only one page of the Book of Dreams. Russell Davies, the strategist behind the Honda campaign, wrote a paper about what he did, … Continue reading Book of Dreams
Category: Advertising
Ready for life
Genius simplicity, music and realism here. https://www.youtube.com/watch?v=K0VWwY6MR0k
Show me a good loser
I've been finding on LinkedIn interesting stories about people. Not just the new job titles, nor the new account businesses or new launchings. Instead, I've been reading the behind the scenes, articles about how someone felt when losing her job (even as a partner of her own company), what crossed her mind, made her stronger … Continue reading Show me a good loser
Spoiler Alert – again?
I've been looking at some ad campaigns during this Covid-19 and Spoiler alert is one of my favourites. Students from Miami Ad School in Hamburg, created this clever and straight to the point campaign: If you are out there, you will find billboards spoiling your favourite Netflix shows (Stranger Things, Love is Blind, and Narcos among … Continue reading Spoiler Alert – again?
#tbt to the best Thursday
Last Thursday I finished a program called CREATIVE COMEBACK 2020. An initiative to get more people back into the creative industry. Yes, back, because once upon a time we were all in an ad agency and for X or Y reason we stopped. There are gaps in people's careers and for some, they don't look … Continue reading #tbt to the best Thursday
Crazy
"Crazy times... this year has been crazy... the world is crazy... news are crazy", I've been hearing the word crazy so many times in 2020 [in the wrong way] so I want to take 'crazy' back to the good crazy. People say if you need to say you are funny it is because you aren’t. … Continue reading Crazy
How are you, really? By Cannes Lions
I haven't been networking for ages. While living in London it was so easy to attend all the courses and events at least once a week. Now that I moved to Essex and after having 2 kids, escaping for 3 hours to London requires a "bit" of planning. Anyway, I made it last week to … Continue reading How are you, really? By Cannes Lions
Unlimited Day
Last Wednesday I was part of the team representing Ariadna at the Unlimited Day, an annual event held by Creston that aims to gather all the independent agencies within the network: The Unlimited Group, a day to showcase the best work, award innovative ideas and to inspire the group by showing ambitious goals and our journey there. A hot choc started my day -I … Continue reading Unlimited Day
To be continued
Many people have trouble sleeping. In my case... I have a beautiful newborn called Sofia and also keep thinking I need to keep this blog alive. As if life with 2 little girls wasn't enough, I added another kid to the family: my Blog. Yep, at 2:30am, apart from staring at my baby, catching up on Fb, Instagram and the chats … Continue reading To be continued
Shooting at the center
In the creative industry we look for ideas 24 hours a day, no word of a lie. Last weekend I was moving house, something to feel very excited about, but every time I was carrying a box, cleaning the place or unpacking, I was thinking of KFC. I had a presentation on Monday, so no time to … Continue reading Shooting at the center
