I like perfection, especially the energy involved in making something good, greater. There is beauty in zooming in to check every detail and assembling team efforts from different specialties. Advertising used to love perfection, promoting idealized models and lifestyles. The norm was to portray flawless scenarios for people to desire. Between us, I wanted to … Continue reading From ‘Perfecting’ to Humanizing
Last day of school for my girls and if you know me well, you should already know that I'm Mrs. last-minute plan so here I am looking for random places to discover (with a good deal, of course). Sponteaneous, intuitive...I would say. Some will disagree with my lack of planning but let's stick to the … Continue reading Booking a holiday
Last week, team Martha & Lucy presented a campaign at Snapchat London. We were nominated by Tejali Shete (we met at Creative Comeback 2020, she is currently ACD at Grey London) and we are super proud of her!! Yeeey, Go Tejali! And she is proud of us too, that's why she called us to be … Continue reading Presenting at Snapchat
The last couple of weeks I've been working on a campaign for Gordon's at Anomaly London. I should say 'We' as I work in a Creative Team with my very talented Lucy Barker-Yates (Martha & Lucy). Presentation day was almost there and I kept thinking I wanted to create the best 10 seconds radio spots … Continue reading A voice in your ear
I'm amazed how quickly T-shirts sell online. Not the ones with natural cotton, weeks of inspiration and design, but the silly ones that are a response to an ad campaign. Oatly created the most hated spot in the Superbowl 2021, no celebrities, no crazy budgets, just its CEO with a keyboard in the middle of … Continue reading T-shirts & ads
One of my favourite campaigns during lockdown is "Open like never before" by Coke. Coca-Cola [as I say] stands out with the right message. The product is always at the center but the brand never has a tagline telling you "Buy a bottle NOW". Fergus from #OnStrategy interviewed the team at 72andSunny to find out … Continue reading Open like never before
Created by Wieden & Kennedy London for the Honda pitch in 2002. How beautiful is this piece of writing? I can read it again and again and it's not even an advert, it's only one page of the Book of Dreams. Russell Davies, the strategist behind the Honda campaign, wrote a paper about what he did, … Continue reading Book of Dreams
Genius simplicity, music and realism here. https://www.youtube.com/watch?v=K0VWwY6MR0k
I've been finding on LinkedIn interesting stories about people. Not just the new job titles, nor the new account businesses or new launchings. Instead, I've been reading the behind the scenes, articles about how someone felt when losing her job (even as a partner of her own company), what crossed her mind, made her stronger … Continue reading Show me a good loser
I've been looking at some ad campaigns during this Covid-19 and Spoiler alert is one of my favourites. Students from Miami Ad School in Hamburg, created this clever and straight to the point campaign: If you are out there, you will find billboards spoiling your favourite Netflix shows (Stranger Things, Love is Blind, and Narcos among … Continue reading Spoiler Alert – again?
6 hours ahead 