Finally 17th of June. Today we finished Module C and is Friday so is a plus to celebrate. Despite the fact I am exhausted, this has been my favorite module so far. These weeks have been very challenging; first, started this Blog, then started a Fan Page, then 4 assignments for Ecommerce, including visiting shops, … Continue reading 100 things you can do in Module C
What does Gandhi and an ironing board have in common?
They were both in my assignment for an "eCommerce Essential" class. I had to ask a question online about a product and assess the quality of retailer's response offline and online. Therefore, I wrote a Customer Review Experience; Gandhi's words were in the introduction and the ironing board was the product. "A customer is the … Continue reading What does Gandhi and an ironing board have in common?
How mobile and store are connected
I am attending this module: e-Commerce Essentials. Despite all my capitalists expectations about transactions, payment methods, retailers, ROI, software, etc. I have learned to look around. Ecommerce can not be effective if we don't understand what is happening out there. We have to spend more time researching about the customer, his habits, access to different … Continue reading How mobile and store are connected
How much to charge for better content
I just read an interesting article on Paul Graham’s blog. In contrast to what most publishers are preaching, he explains why consumers are reluctant to pay for information. In fact, consumers never really were paying for content, and publishers weren't really selling it either. If the content was what they were selling, why has the … Continue reading How much to charge for better content
UK Music Festivals
I am one of those people that always know about a concert; whether the day when happens or days after when there is nothing I can do. This is me, Martha Tolosa in London. I used to have a friend that knew everything about music in London, Marisol. My friend knew about dj's, concerts, venues, … Continue reading UK Music Festivals
Want to get a free copy of ‘Content Strategy for the Web’?
Don’t get too excited, is not the entire Kristina Halvorson’s book, is just one of its chapters. Specifically Chapter 4: Audit; worth a read. As the author explains, Content Audit is not about listing URL’s and page titles, is about providing a great amount of useful, enlighten information that can be valuable. Many people skip … Continue reading Want to get a free copy of ‘Content Strategy for the Web’?
Is there any privacy on the web?
Is it possible to keeps your thoughts private when you post them on the web? I just discovered it last week when I found Penzy. It is an online diary that allows you to have own personal journal. The main line says "Write in Private", so unlike blogging your entries are private by default. It … Continue reading Is there any privacy on the web?
Gilligan Vs. Lost
I remember spending the Saturday mornings of my childhood watching Gilligan's Island. I never realized that you can skip any episode or even part of an episode and still be able to catch the whole plot of the program. The opposite to Lost, the TV show, where episodes typically feature a primary storyline on the … Continue reading Gilligan Vs. Lost
They stole my idea
Yeah, yeah, yeah! It happens all the time and in many ways. When you work in advertising even more often; you think you have this amazing idea that none in the world can conceive in his head and while you wait for client's approval or production schedule.... BANG! Someone in Shangai or Australia had the … Continue reading They stole my idea
Veux tu aller à Cannes?
The Cannes Lions International Advertising Festival (IAF) is known in an abbreviated and cool way: Cannes. It has been the desired Festival for Creatives. We imagine ourselves winning a precious Golden Lion and walking up the red carpet, surrounded by CEO's from the biggest agencies in the world asking for your name. Then, imagine yourself … Continue reading Veux tu aller à Cannes?
6 hours ahead 