How much to charge for better content

I just read an interesting article on Paul Graham’s blog. In contrast to what most publishers are preaching, he explains why consumers are reluctant to pay for information.  In fact, consumers never really were paying for content, and publishers weren’t really selling it either. If the content was what they were selling, why has the price of books or music or movies always depended mostly on the format? Why didn’t better content cost more?

We pay the same for a newspaper with 20 pages, to read the best editor’s piece of writing and the article “10 tips to loose your belly.” The content didn’t matter for pricing, so why digital publishers are forcing the transition from free to paid instead of looking other ways to engage the audience and enhance the experience, making it more pleasant, in this manner users would feel the diference: this added value; and the idea of paying wouldn’t be imposed.

In terms of value, is about how much to charge? or how much to add?

 

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