Yeah, yeah, yeah! It happens all the time and in many ways. When you work in advertising even more often; you think you have this amazing idea that none in the world can conceive in his head and while you wait for client’s approval or production schedule…. BANG! Someone in Shangai or Australia had the same idea.

That perturbed your relaxing morning. You were sitting in front of the computer, navigating all the ad websites and blogs that your daily routine dictates you. And suddenly find out that your idea is out there!! How come? Someone else had it, produced it and told the world: “I was first”.

You can tell the Art Director next to you…”Charly, remember that idea I told you…… they did it…” You tell your Creative Director, of course, he needs to know how talented you are and that your ideas have an international dimension. You tell the girl at the Coffee Shop and everyone that gets in your way.  So far 3 people, although you have to tell to the maximum of people you can, just to clarify that you were the one that had it FIRST. And what’s the point? While you were wasting your time mourning, others were thinking.

So, start again! Nobody is stealing ideas from you, you are stealing your own time.