The last couple of weeks I've been working on a campaign for Gordon's at Anomaly London. I should say 'We' as I work in a Creative Team with my very talented Lucy Barker-Yates (Martha & Lucy). Presentation day was almost there and I kept thinking I wanted to create the best 10 seconds radio spots … Continue reading A voice in your ear
Many people have trouble sleeping. In my case... I have a beautiful newborn called Sofia and also keep thinking I need to keep this blog alive. As if life with 2 little girls wasn't enough, I added another kid to the family: my Blog. Yep, at 2:30am, apart from staring at my baby, catching up on Fb, Instagram and the chats … Continue reading To be continued
"If you love something..." I've heard this sentence since I was about 15. People use it a lot. We used it when we are dumped, when we are in love with someone and that someone is in love with someone else and the chain continues...and in every cheesy moment that you can think of. That's how we burnt out a sentence … Continue reading Classic
I usually go to Waterloo on my way to Southbank, one of my favorites places in London; and every time the train arrives, I can't help looking at all the adverts surrounding the place - normal people usually avoid them, but we, the freaks in advertising, never miss them. You will find billboards everywhere, all along the platforms, … Continue reading Brands are talking, people aren’t.
When I think of brands like Google, I think of "Search". I have the image of that little rectangle where I write any word or sentence, press Enter and ta dah! I found what I needed plus other interesting links. Google has taught me how to recover my mobile after it sunk in a toilet … Continue reading Google has an emotional side
Early this year, I discovered a group on Linkedin called World Female Creative Directors. I started joining their chats and found interesting articles in their posts. They have a website called http://www.adwomen.org connecting their community with famous Creative Directors around the globe. The look is completely feminine, the design is delicate and flawless and the … Continue reading My blog is jealous
Yeah, yeah, yeah! It happens all the time and in many ways. When you work in advertising even more often; you think you have this amazing idea that none in the world can conceive in his head and while you wait for client's approval or production schedule.... BANG! Someone in Shangai or Australia had the … Continue reading They stole my idea