My first networking event in London was JUMP 2010. My classmates and I got the tickets through our grad school. It was our opportunity to meet professional contacts and to show to the world the first generation of Digital Marketers from Hult. We were so excited about it. We put our best clothes on and we … Continue reading 7 tips to become professional at Networking
I love Twitter; although, it submerges me in so much information that I end up spending lots of time looking at it each day. It is an endless excuse to find everything... links, opinions, events, new ads, awards, articles, digital news, locations, quotes, jobs, cool stuff and then finding more blogs and respectively more interesting … Continue reading My name is Martha and I am a Tweetaholic
I just found this assignment that I did a couple of months ago. We had to write a news feature in a journalistic style for possible inclusion in Internet Retailing's newsletter. Time passed and I never knew if any of my classmates got the glory and had the article published. Anyway the good part of … Continue reading Predictions for E-commerce, virtual and real money
Recently I worked in a project for Jessops, the UK camera retailer. We had to assess the multichannel retailer’s business and present in a ‘consulting style’ our findings and recommendations for improvement/opportunity. My team was very diverse: Betty, a Mexican girl good at planning and really good when it comes to give everyone a voice. … Continue reading How far this post can go
Finally 17th of June. Today we finished Module C and is Friday so is a plus to celebrate. Despite the fact I am exhausted, this has been my favorite module so far. These weeks have been very challenging; first, started this Blog, then started a Fan Page, then 4 assignments for Ecommerce, including visiting shops, … Continue reading 100 things you can do in Module C
They were both in my assignment for an "eCommerce Essential" class. I had to ask a question online about a product and assess the quality of retailer's response offline and online. Therefore, I wrote a Customer Review Experience; Gandhi's words were in the introduction and the ironing board was the product. "A customer is the … Continue reading What does Gandhi and an ironing board have in common?
I am attending this module: e-Commerce Essentials. Despite all my capitalists expectations about transactions, payment methods, retailers, ROI, software, etc. I have learned to look around. Ecommerce can not be effective if we don't understand what is happening out there. We have to spend more time researching about the customer, his habits, access to different … Continue reading How mobile and store are connected
I just read an interesting article on Paul Graham’s blog. In contrast to what most publishers are preaching, he explains why consumers are reluctant to pay for information. In fact, consumers never really were paying for content, and publishers weren't really selling it either. If the content was what they were selling, why has the … Continue reading How much to charge for better content
I am one of those people that always know about a concert; whether the day when happens or days after when there is nothing I can do. This is me, Martha Tolosa in London. I used to have a friend that knew everything about music in London, Marisol. My friend knew about dj's, concerts, venues, … Continue reading UK Music Festivals
Don’t get too excited, is not the entire Kristina Halvorson’s book, is just one of its chapters. Specifically Chapter 4: Audit; worth a read. As the author explains, Content Audit is not about listing URL’s and page titles, is about providing a great amount of useful, enlighten information that can be valuable. Many people skip … Continue reading Want to get a free copy of ‘Content Strategy for the Web’?