But I did know that I had to put mine away in order to write this article. It seems like we are all suffering from phone addiction or "Nomophobia", an abbreviation for "no-mobile-phone phobia" - a term proposed during a UK study evaluating anxieties suffered by mobile phone users when they "lose their mobile phone, … Continue reading Phones are not bad
Brands are talking, people aren’t.
I usually go to Waterloo on my way to Southbank, one of my favorites places in London; and every time the train arrives, I can't help looking at all the adverts surrounding the place - normal people usually avoid them, but we, the freaks in advertising, never miss them. You will find billboards everywhere, all along the platforms, … Continue reading Brands are talking, people aren’t.
It is all about people
You usually meet HR people twice; first when you are hired and then when you are leaving. I had the chance to meet a full delegation of HR Directors this week, whilst covering one of the biggest HR Events in Europe: HREvent13. Everything started with an early morning, catching the 5:30am train to Birmingham. Then … Continue reading It is all about people
Google has an emotional side
When I think of brands like Google, I think of "Search". I have the image of that little rectangle where I write any word or sentence, press Enter and ta dah! I found what I needed plus other interesting links. Google has taught me how to recover my mobile after it sunk in a toilet … Continue reading Google has an emotional side
The future of books
How do you imagine the future of books? Some people say the digital revolution is opening up new opportunities and at the same time threatening some of the players in the publishing industry. Others believe there will be a lot more books – people will just find them differently. I found a video this morning that … Continue reading The future of books