My friend Andres Maranta, a talented GCD at The Juju & Founder of GUTO Studio, asked Stefan Sagmeister his feedback on a project. If you haven't heard of him, don't worry, me neither. Whaaaaat!? I'm not allowed to lie on my blog and I have been living under a rock. Sorry Mr. Sagmeister. "Sagmeister has … Continue reading If_I_dont_ask_I_dont_get
One of my favourite campaigns during lockdown is "Open like never before" by Coke. Coca-Cola [as I say] stands out with the right message. The product is always at the center but the brand never has a tagline telling you "Buy a bottle NOW". Fergus from #OnStrategy interviewed the team at 72andSunny to find out … Continue reading Open like never before
Apart from posting a black square on your social media, what else can you do on Tuesday, June 2, 2020? #BlackoutTuesday is a social media moment created by Jamila Thomas & Brianna Agyemang, [two black women in music marketing] to disrupt the work week, calling for the music industry to “take a beat for an … Continue reading Black squares & what else?
I've been finding on LinkedIn interesting stories about people. Not just the new job titles, nor the new account businesses or new launchings. Instead, I've been reading the behind the scenes, articles about how someone felt when losing her job (even as a partner of her own company), what crossed her mind, made her stronger … Continue reading Show me a good loser
We may be losing track of time in quarantine, thinking every day is Groundhog Day, but last Friday was different. It was a beautiful sunny day and the start of a bank holiday weekend. 23 degrees was on the horizon - happy mood, sunny garden, people looking for bbq food (toilet paper is not a … Continue reading What day is it?
Last Thursday I finished a program called CREATIVE COMEBACK 2020. An initiative to get more people back into the creative industry. Yes, back, because once upon a time we were all in an ad agency and for X or Y reason we stopped. There are gaps in people's careers and for some, they don't look … Continue reading #tbt to the best Thursday
Uh oh...what is this? A woman revealing her age? Yes, proudly. This is a tribute to my 30s. Thirties you were amazing, even though you started like a Netflix horror series trailer. Are you ready for the plot? A week before my 30th birthday, I was made redundant. Not a good start right? I was … Continue reading Hello 1979
"Crazy times... this year has been crazy... the world is crazy... news are crazy", I've been hearing the word crazy so many times in 2020 [in the wrong way] so I want to take 'crazy' back to the good crazy. People say if you need to say you are funny it is because you aren’t. … Continue reading Crazy
After publishing my previous post, I kept thinking... telling people not to read is not a good message, especially for myself. Life is a contradiction, so here is my new post about a very inspiring book: LEAN IN by Sheryl Sandberg -Chief Operating Officer of Facebook. A good friend gave it to me on one … Continue reading Must read to write
I haven't been networking for ages. While living in London it was so easy to attend all the courses and events at least once a week. Now that I moved to Essex and after having 2 kids, escaping for 3 hours to London requires a "bit" of planning. Anyway, I made it last week to … Continue reading How are you, really? By Cannes Lions