In the creative industry we look for ideas 24 hours a day, no word of a lie. Last weekend I was moving house, something to feel very excited about, but every time I was carrying a box, cleaning the place or unpacking, I was thinking of KFC. I had a presentation on Monday, so no time to … Continue reading Shooting at the center
Saying goodbye to one of the best writers in the world, Colombian Nobel laureate Gabriel García Márquez.
Yes, this blogpost is for people like you and me, that keep having a sedentary life in front of the computer. Last weekend my friends planned a trip to the Jurassic Coast, not the park. When I heard the word 'coast' I immediately thought of the beach, sea, relaxing, coco-loco and sun. However my thoughts … Continue reading Move your ass
Last Wednesday I attended #FireStarters, an event asking UK agencies how they are innovating. Generally agencies have straplines and About us pages using the words: Innovators, Cutting edge technologists, Modern thinkers, at the fore front... and other synonyms. I wanted to know how they keep looking for innovative ways to do things. Firestarters started (redundant … Continue reading We did start the fire
Sundays are quite tricky, they make you think that you have the entire day to do nothing, In fact it is your busiest day. People do sports, go shopping, cook, clean the house, go to the park, etc...I spent the entire day working with my friend Marcia on her new project as an entrepreneur in … Continue reading Sundays
I usually go to Waterloo on my way to Southbank, one of my favorites places in London; and every time the train arrives, I can't help looking at all the adverts surrounding the place - normal people usually avoid them, but we, the freaks in advertising, never miss them. You will find billboards everywhere, all along the platforms, … Continue reading Brands are talking, people aren’t.
We tend to think that creativity has to come from people applying for jobs, they are the ones using their imagination, cracking their brains until they get an amazing piece of work that stands out from the crowd; and that HR departments only have to point and pick a winner. Don't underestimate Recruiters; they can … Continue reading So you think you’re creative? Meet the creative recruiters
You usually meet HR people twice; first when you are hired and then when you are leaving. I had the chance to meet a full delegation of HR Directors this week, whilst covering one of the biggest HR Events in Europe: HREvent13. Everything started with an early morning, catching the 5:30am train to Birmingham. Then … Continue reading It is all about people