One of my favourite campaigns during lockdown is "Open like never before" by Coke. Coca-Cola [as I say] stands out with the right message. The product is always at the center but the brand never has a tagline telling you "Buy a bottle NOW". Fergus from #OnStrategy interviewed the team at 72andSunny to find out … Continue reading Open like never before
Created by Wieden & Kennedy London for the Honda pitch in 2002. How beautiful is this piece of writing? I can read it again and again and it's not even an advert, it's only one page of the Book of Dreams. Russell Davies, the strategist behind the Honda campaign, wrote a paper about what he did, … Continue reading Book of Dreams
I love my two girls, but I love myself too, and now that they are both at school, my brain is asking me for a third child. Not a baby (I have to clarify before my friend Antonio makes a comment here about me overpopulating the planet). THIRD CHILD is my way to find a … Continue reading Third child
