Created by Wieden & Kennedy London for the Honda pitch in 2002. How beautiful is this piece of writing? I can read it again and again and it's not even an advert, it's only one page of the Book of Dreams. Russell Davies, the strategist behind the Honda campaign, wrote a paper about what he did, … Continue reading Book of Dreams
Tag: Honda
Show me a good loser
I've been finding on LinkedIn interesting stories about people. Not just the new job titles, nor the new account businesses or new launchings. Instead, I've been reading the behind the scenes, articles about how someone felt when losing her job (even as a partner of her own company), what crossed her mind, made her stronger … Continue reading Show me a good loser
Type R
I can't stop watching this fantastic video: "The other side" by Honda. It makes a difference how instead of using split screen storytelling, it shows you one side at a time by playing with your curiosity. Here the viewer is in control and YouTube is taking another level. Let me know how many times you … Continue reading Type R
6 hours ahead 