I hate ironing

I really do. Thank the Lord for non-iron shirts, dresses, tops… the world is your non-iron oyster. As for the items that do crease, their fate in this house is to join the big pile in the airing cupboard. Yep, they keep piling up until there’s no room left — not even for a handkerchief. … Continue reading I hate ironing

January needs a “Queen of Speed”

January vibes. I find the word "vibes" and January itself a bit double-edged. Are the vibes good or evil? It all depends on the context and the news you get. This January seems a bit saturated with both. 2025 started with the red carpet news celebrating the Golden Globe winners followed by devastating wildfires spreading … Continue reading January needs a “Queen of Speed”

Booking a holiday

Last day of school for my girls and if you know me well, you should already know that I'm Mrs. last-minute plan so here I am looking for random places to discover (with a good deal, of course). Sponteaneous, intuitive...I would say. Some will disagree with my lack of planning but let's stick to the … Continue reading Booking a holiday

Who gives a crap

I do. We got a delivery -not from Amazon- of 48 toilet rolls today. Usually, people feel ashamed of carrying toilet paper around, but here I am writing about it. The start-up Who Gives a Crap made toilet paper cool, eco-friendly, and most importantly, they donate 50% of their profits to help build toilets and … Continue reading Who gives a crap

A voice in your ear

The last couple of weeks I've been working on a campaign for Gordon's at Anomaly London. I should say 'We' as I work in a Creative Team with my very talented Lucy Barker-Yates (Martha & Lucy). Presentation day was almost there and I kept thinking I wanted to create the best 10 seconds radio spots … Continue reading A voice in your ear

If_I_dont_ask_I_dont_get

My friend Andres Maranta, a talented GCD at The Juju & Founder of GUTO Studio, asked Stefan Sagmeister his feedback on a project. If you haven't heard of him, don't worry, me neither. Whaaaaat!? I'm not allowed to lie on my blog and I have been living under a rock. Sorry Mr. Sagmeister. "Sagmeister has … Continue reading If_I_dont_ask_I_dont_get

MOVE

Boris on the news again got me thinking about doing this video myself. In the meantime, let's keep changing Zoom virtual backgrounds. https://vimeo.com/channels/staffpicks/27246366

Open like never before

One of my favourite campaigns during lockdown is "Open like never before" by Coke. Coca-Cola [as I say] stands out with the right message. The product is always at the center but the brand never has a tagline telling you "Buy a bottle NOW". Fergus from #OnStrategy interviewed the team at 72andSunny to find out … Continue reading Open like never before

Lockdown playlist

With the rumours and news announcing a lockdown again, let's not panic, play some good music instead. Music can take you anywhere. https://open.spotify.com/playlist/1SozbYhfxL6jBDdDImuqlv