Last day of school for my girls and if you know me well, you should already know that I’m Mrs. last-minute plan so here I am looking for random places to discover (with a good deal, of course). Sponteaneous, intuitive…I would say. Some will disagree with my lack of planning but let’s stick to the good descriptions.

While thinking of holidays, the campaign “A British Original” popped into my head. If it wasn’t enough having +20 tabs open with maps, flights and hotel choices, I decided to open one more tab to look again at this amazing campaign by British Airways. I love a campaign with a great copy and “A British Original” is the perfect example. It shows all the various reasons for people to book a holiday, all based on different insights, cultures and life stages.

Hats off to Uncommon and MG for gathering over 500 reasons (print, digital and outdoor executions, plus over 32 different short films). This is the opposite of a lazy job and every execution feels like talking to someone. They didn’t copy/paste the same sentence in different media, no no no! Every execution is UNIQUE (yes, let’s put it in capitals, bold and underlined).