To be continued

Many people have trouble sleeping. In my case… I have a beautiful newborn called Sofia and also keep thinking I need to keep this blog alive. As if life with 2 little girls wasn’t enough, I added another kid to the family: my Blog. Yep, at 2:30am, apart from staring at my baby, catching up on Fb, Instagram and the chats of WhatsApp, all ideas come to mind. Therefore I decided to get rid of these drafts that have been sitting for a while on my WordPress. With few changes and edits, one by one they will overcome their shyness.

TRAVEL WITH STYLE

I worked with Ariadna US on different digital campaigns for the travel industry. I love travelling, so I considered myself the target. As part of the creative process, I started my research looking for brands that were doing an innovative work in this category.

  • JetBlue. It is not just an airline, it also offers flights, hotels, wheels and more via their JetBlue Getaways, but people didn’t know. That’s why they launched Get Away with it , the first-ever live online game show using Skype.  The show aired five times a day daily for five days and attracted a large audience, reaching fans on real time and promoting the airline’s vacation packages.JetBlue - Get away with it
  • Guy Cotten. French nautical outfitters launched a drowning simulator. Sortie en mer is  a realistic experience in which viewers continuously scroll up a page to stay afloat. Encouraging more people to wear life jackets when they go out at sea. Click on the link and try to stay alive, it’s good exercise to your fingers.

Sortie en mer - Guy Cotten

  • J. Crew.  If you watch “Travel with Style” you are going to fall in love with it [unless you are my brother and don’t care about ads at all]. The idea, shots, music, the way they play with the suits, everything. Casey Neistat is great at doing videos! This one is definitely an innovative way to show the product and a faultless job.

And after all the inspiring bits, I must confess is quite difficult to finish an article that started ages ago. I keep thinking the perfect end…writing and crossing lines (deleting in this case) and I’m still deciding the best way to finish it. Probably this post doesn’t need an end, it needs more practice. Writing is a habit and there is only one way to master it.

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Be a Tourist

Last week, I had the pleasure to meet Clare Guilloton, a French girl that moved to Colombia almost a year ago and started Monita in Bogotá – an amazing blog where she appreciates all the bits of design she finds in every day of Colombian life. The beauty in a hammock, a coffee crop, our traditional hats, a fair, a rustic bus…the design in many things that surround us but unfortunately we locals, don’t appreciate as they become everyday things.

I was surprised by the fact that a foreigner made me discover the beauty of my country, in pictures and patterns. I have borrowed some bits to show you, but you should have a proper look at her blog. She is very talented Graphic Designer and her pics so far are great.

pattern_chiva1

colombia_hat_pattern

Frequently visitors find things that locals don’t have any idea existed. To mention a few, my UK family  has never been in some spots I have; I’m not sure if Margate is a good example for a beach day or Blackpool for a night out, but blame it on the ticket seller. Anyway, getting back on topic, apart from helping the economy and becoming ambassadors of our countries, tourists can teach us a lot (clarifying, good tourists). Let’s see how:

  • They have a different perspective and see things that others can’t (I will give you a hint, it’s not dead people).
  • Tourists walk at the right pace, They don’t go like robots, they are constant observers, appreciating every detail and finding beauty in cute little streets or horrible crowded places.
  • They immerse themselves in the destination, trying the local food, talking to people, learning about the culture.
  • They have a plan, even when they try to be “spontaneous” they accomplish their goals within tight deadlines.
  • Tourists have never ending energy, they don’t rest until they have ticked all the boxes in the map/list.
  • They have the best attitude towards bad moments, they don’t go back home and cry, no no no! they go back home and peddle how they dealt with the unexpected, or how that event became the best part of their holiday, sometimes they assume “it was meant to happen”.
  • Good tourists are always welcome. See you soon Clare! 🙂