Last Wednesday I was part of the team representing Ariadna at the Unlimited Day, an annual event held by Creston that aims to gather all the independent agencies within the network: The Unlimited Group, a day to showcase the best work, award innovative ideas and to inspire the group by showing ambitious goals and our journey there.
A hot choc started my day -I needed some calories for an Unlimited Day. The morning flew by with great speakers and case studies, really good work from brands targeting Mums such as Aptawell and Babycare, based on insights that made me feel truly identified with.
The multi-awarded campaign Bad Barista, demonstrated that pharma can be rather creative, disrupting the boring communications doctors receive day after day. It also showed how important is branding in pharmaceuticals.
TMW was on stage, showing us how they revamped Lynx on digital, with a more human and real approach by launching the #MenInProgress series. Short stories that challenge perceptions of the modern man, the ones that cry, laugh, share thoughts, feelings; speaking their mind in a wonderful way and celebrating masculinity regardless of background, race, or sexual orientation.
18 Feet & Rising impressed me with the work they did for House of Fraser last Christmas, breaking all the rules for a traditional ad. The 100-second ad is a powerful mix of quirkiness, fashion and music in an stylish and distinctive way. The idea behind ‘your Christmas, your rules’ is to invite people to embrace their own quirks and traditions, that is what makes the holidays special. And watching the video on a big screen is a completely different experience!
Will Hart from Canon shared his views as an Unlimited Client, from a very honest and motivating point of view. Basically, when mobile phones gave the user the option to take pictures, the camera industry collapsed but they remained strong. As partners, client and agency work together to find a solution. Now the business is evolving and finding profitable opportunities in the printing market.
David Davies, Managing Director of Content at Cannes Lions, started the afternoon session, highlighting the importance of Creativity, recalling moments from the festival, keynotes from different speakers, brands charts and even books bringing up the debate between creativity and business results.
“The most intimidating thing a client can do is trust their agency.” David Droga
After all the inspiration, it was time for the Expo. A slot in the agenda where companies had to introduce themselves to the group (like speed dating without the drawbacks). We met teams from all across the globe, agencies from Germany, US, UK, Japan, everywhere. Ariadna brought the Latam quota to the network, from February 2016 we joined the partnership, so if you didn’t know you could work with a sister agency in Miami, Colombia, Brazil and most countries in South America, now you know!
Time was against us, so we kept getting to know each other during the BBQ, also -chatting flows better with a drink. At the end of the day, I had 3 words in my mind: Diversity, Collaboration and Innovation .
Theoretically, the Unlimited Day finished, but for me it hasn’t. Every day we can be part of a team, give our best, get inspired by others and discover unlimited opportunities.