The future of books

How do you imagine the future of books? Some people say the digital revolution is opening up new opportunities and at the same time threatening some of the players in the publishing industry. Others believe there will be a lot more books – people will just find them differently. I found a video this morning that … Continue reading The future of books

Brands must become Publishers

"A brand is what people say about your product, service, or company – when you’re not in the room", according to John Battelle. And we know there is a lot of hypocrisy in the world. In fact, a brand is the real conversation people have about your company and its products. If your brand has … Continue reading Brands must become Publishers