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Tag: On Strategy Showcase

Book of Dreams

November 4, 2020November 24, 2020Leave a comment

Created by Wieden & Kennedy London for the Honda pitch in 2002. How beautiful is this piece of writing? I can read it again and again and it's not even an advert, it's only one page of the Book of Dreams. Russell Davies, the strategist behind the Honda campaign, wrote a paper about what he did, … Continue reading Book of Dreams

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