Let me introduce you my family. They don't know anything about digital publishing, and no a clue how have changed the way brands communicate. So this post pursues to make it understandable for them. Let's see the case of our national Newspaper, "El Tiempo" and its transition to http://www.eltiempo.com. My father has a subscription to … Continue reading The Tolosa Orozco
Tag: Newspaper
The web is not the enemy
In most of the articles I have read in the last hour, it seem that the fight between Old media and digital publishing has been there for so long. Most of the articles were posted in 2009 and now, in May 2011 is having another go. Reminds me the classic lecture at University: Is advertising … Continue reading The web is not the enemy
14 year old kid can blow up your business in his spare time
not because he hates you but because he loves you, then you got a problem.” says Clay Shirky on his blog. Specifically on this article: http://www.shirky.com/weblog/2009/03/newspapers-and-thinking-the-unthinkable/ One day a brilliant teenager mind created this incredible stuff to share information, just trying to share his favorite author, he spread the word and then BOOM! This changes … Continue reading 14 year old kid can blow up your business in his spare time
6 hours ahead 