How far this post can go

Recently I worked in a project for Jessops, the UK camera retailer. We had to assess the multichannel retailer’s business and present in a ‘consulting style’ our findings and recommendations for improvement/opportunity.

My team was very diverse: Betty, a Mexican girl good at planning and really good when it comes to give everyone a voice. Satomi from Japan, incredible researcher, good at analyzing from a commercial point of view. Olli, a worthy representative of Finland, always evaluating Idea feasibility. Eduardo, smart Brazilian setting the structure with a great background from P&G, And me, Martha, the Colombian creative, bringing insights and looking at challenges from a completely different perspective.

Finally after 8 meetings we had the big idea, a solid structure and consistent data to add the Sustainability Component for the project. We were ready, we had the presentation with Professor Jindal, we had good feedback, grades and we were done.

Although, at a Master’s level, the goal of a Project has to go further than this. Therefore the goal now is to contact someone at Jessops in order to get a meeting to present our Consultancy Report. No phone, not visits, (it would be easier) only online channels; let’s see how far this post can go.

The plan starts today 6th July of 2011. The witnesses are all the readers of this post, so feel free to add your name in the Comments (left side of the post) to join the cause. (Bwt if you know someone at Jessop, share the post)

I will keep you updated on my progress.


Monday, 11th June

So far, nothing. Sorry for disappoint you. I have sent 2 emails to customer services, several messages on Twitter @Jessops . The good news: someone that I don’t know got the link and send it to someone that actually works there, let’s see the power of LinkedIn.

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100 things you can do in Module C

Finally 17th of June.

Today we finished Module C and is Friday so is a plus to celebrate. Despite the fact I am exhausted, this has been my favorite module so far. These weeks have been very challenging; first, started this Blog, then started a Fan Page, then 4 assignments for Ecommerce, including visiting shops, buying online, calling customer services, researching, speaking and writing in a Masters level.  That made me think every word I was putting on it. Not that I didn’t care before, but this time I knew someone was reading thoughtfully and knew exactly the weakest parts.

To give you a grasp of what I did during May and June, take a big breath and read this paragraph in one go. Continue reading

How mobile and store are connected

I am attending this module: e-Commerce Essentials.  Despite all my capitalists expectations about transactions, payment methods, retailers, ROI, software, etc. I have learned to look around. Ecommerce can not be effective if we don’t understand what is happening out there. We have to spend more time researching about the customer, his habits, access to different devices, online and offline factors that drive him to make a purchase, among others.

As Professor says, an e-Commerce experience becomes ever more sophisticated when we look ‘behind the scenes’ at the operational demands placed upon businesses in order to satisfy customer expectations and gain as players, competitive advantage.

This is the first of a series of experiments: Mobile & Product Information in Store. My victim: Marks & Spencer.

M&S – Mobile and Store