Should a Digital Marketing Program include jump training?

We went to a very nice trip in West Wittering, in the south west of England. One of the nicest beaches I have found here. You know foreign people, we love to travel around. My friend Udipta picked the place, and there we were. He has been asking me for this video every week. So here it is:

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Does Mr. Bean has a British accent?

The first British I’ve ever met was on TV and he was Mr. Bean. I could understand all episodes without knowing any single word of English (apart from the classic verb “to be” verb conjugation). I just had to look at the gestures and that’s it, easy! Our conversations were simple, I watched and I laughed and he kept doing funny faces. Years later, everything is different, I am about to finish my Masters in London and I have to face recruiters and companies with the proper British accent.

Doing a Masters at Hult gave me the chance to met people from 31 countries, just in my class. Yes! in one classroom. It feels like being in the Tower of Babel but here everyone is paying attention to the Professor. It gets me the chance to listen multiple accents (American, Filipino, Brazilian, Indian, Chinese, Russian, Mexican, etc). and get stuck with them for the next 2 hours. It is quite funny how people easily get the accent. Unfortunately we do not have a British classmate, otherwise we could improve our accent.

Actually, you don’t realize your dialect until someone make fun of it or when a person frowns while listening to you. I was wondering what will be easier, shall we all change ours to British accent or shall natives keep adapting their ears to weird pronunciation? Who knows. The main fact is that London gives this opportunity to understand, learn, tolerate and have fun with other cultures. Someone told me before I came here “In London you make friends in every corner” and she wasn’t wrong; that happens specially in summer when everyone is in a good mood. So stop reading for a second and look around, how many nationalities have you around? How many friends have you around? It can’t be the same number, otherwise you will be Miss or Mr. Sympathy. Although, if you have the chance, grab a coffee and try to talk to that person next to you, there is a lot more to listen than a funny accent.

How far this post can go

Recently I worked in a project for Jessops, the UK camera retailer. We had to assess the multichannel retailer’s business and present in a ‘consulting style’ our findings and recommendations for improvement/opportunity.

My team was very diverse: Betty, a Mexican girl good at planning and really good when it comes to give everyone a voice. Satomi from Japan, incredible researcher, good at analyzing from a commercial point of view. Olli, a worthy representative of Finland, always evaluating Idea feasibility. Eduardo, smart Brazilian setting the structure with a great background from P&G, And me, Martha, the Colombian creative, bringing insights and looking at challenges from a completely different perspective.

Finally after 8 meetings we had the big idea, a solid structure and consistent data to add the Sustainability Component for the project. We were ready, we had the presentation with Professor Jindal, we had good feedback, grades and we were done.

Although, at a Master’s level, the goal of a Project has to go further than this. Therefore the goal now is to contact someone at Jessops in order to get a meeting to present our Consultancy Report. No phone, not visits, (it would be easier) only online channels; let’s see how far this post can go.

The plan starts today 6th July of 2011. The witnesses are all the readers of this post, so feel free to add your name in the Comments (left side of the post) to join the cause. (Bwt if you know someone at Jessop, share the post)

I will keep you updated on my progress.


Monday, 11th June

So far, nothing. Sorry for disappoint you. I have sent 2 emails to customer services, several messages on Twitter @Jessops . The good news: someone that I don’t know got the link and send it to someone that actually works there, let’s see the power of LinkedIn.

100 things you can do in Module C

Finally 17th of June.

Today we finished Module C and is Friday so is a plus to celebrate. Despite the fact I am exhausted, this has been my favorite module so far. These weeks have been very challenging; first, started this Blog, then started a Fan Page, then 4 assignments for Ecommerce, including visiting shops, buying online, calling customer services, researching, speaking and writing in a Masters level.  That made me think every word I was putting on it. Not that I didn’t care before, but this time I knew someone was reading thoughtfully and knew exactly the weakest parts.

To give you a grasp of what I did during May and June, take a big breath and read this paragraph in one go. Continue reading