We did start the fire

Last Wednesday I attended #FireStarters, an event asking UK agencies how they are innovating. Generally agencies have straplines and About us pages using the words: Innovators, Cutting edge technologists, Modern thinkers, at the fore front... and other synonyms. I wanted to know how they keep looking for innovative ways to do things. Firestarters started (redundant … Continue reading We did start the fire

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Google has an emotional side

When I think of brands like Google, I think of "Search". I have the image of that little rectangle where I write any word or sentence, press Enter and ta dah! I found what I needed plus other interesting links.ย  Google has taught me how to recover my mobile after it sunk in a toilet … Continue reading Google has an emotional side