Open like never before

February 11, 2021Leave a comment

One of my favourite campaigns during lockdown is "Open like never before" by Coke. Coca-Cola [as I say] stands out with the right message. The product is always at the center but the brand never has a tagline telling you "Buy a bottle NOW". Fergus from #OnStrategy interviewed the team at 72andSunny to find out … Continue reading Open like never before

Google has an emotional side

October 15, 20121 Comment

When I think of brands like Google, I think of "Search". I have the image of that little rectangle where I write any word or sentence, press Enter and ta dah! I found what I needed plus other interesting links. Google has taught me how to recover my mobile after it sunk in a toilet … Continue reading Google has an emotional side

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6 hours ahead

A blog with a bit of jet lag

Tag: campaign

Open like never before

Google has an emotional side

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