One of my favourite campaigns during lockdown is "Open like never before" by Coke. Coca-Cola [as I say] stands out with the right message. The product is always at the center but the brand never has a tagline telling you "Buy a bottle NOW". Fergus from #OnStrategy interviewed the team at 72andSunny to find out … Continue reading Open like never before
Tag: campaign
Google has an emotional side
When I think of brands like Google, I think of "Search". I have the image of that little rectangle where I write any word or sentence, press Enter and ta dah! I found what I needed plus other interesting links. Google has taught me how to recover my mobile after it sunk in a toilet … Continue reading Google has an emotional side