I like perfection, especially the energy involved in making something good, greater. There is beauty in zooming in to check every detail and assembling team efforts from different specialties. Advertising used to love perfection, promoting idealized models and lifestyles. The norm was to portray flawless scenarios for people to desire. Between us, I wanted to … Continue reading From ‘Perfecting’ to Humanizing
Tag: Ads
Spoiler Alert – again?
I've been looking at some ad campaigns during this Covid-19 and Spoiler alert is one of my favourites. Students from Miami Ad School in Hamburg, created this clever and straight to the point campaign: If you are out there, you will find billboards spoiling your favourite Netflix shows (Stranger Things, Love is Blind, and Narcos among … Continue reading Spoiler Alert – again?