If all creatives keep eating the same, it is more probably that ideas end up being similar; and that is a problem. While doing the list of things that are on my daily food, I realized most of my friends are checking the same sites... yes! all the digital sources and magazines that people in … Continue reading Feeding the creatives
The Tolosa Orozco
Let me introduce you my family. They don't know anything about digital publishing, and no a clue how have changed the way brands communicate. So this post pursues to make it understandable for them. Let's see the case of our national Newspaper, "El Tiempo" and its transition to http://www.eltiempo.com. My father has a subscription to … Continue reading The Tolosa Orozco
Brands must become Publishers
"A brand is what people say about your product, service, or company – when you’re not in the room", according to John Battelle. And we know there is a lot of hypocrisy in the world. In fact, a brand is the real conversation people have about your company and its products. If your brand has … Continue reading Brands must become Publishers
The web is not the enemy
In most of the articles I have read in the last hour, it seem that the fight between Old media and digital publishing has been there for so long. Most of the articles were posted in 2009 and now, in May 2011 is having another go. Reminds me the classic lecture at University: Is advertising … Continue reading The web is not the enemy
14 year old kid can blow up your business in his spare time
not because he hates you but because he loves you, then you got a problem.” says Clay Shirky on his blog. Specifically on this article: http://www.shirky.com/weblog/2009/03/newspapers-and-thinking-the-unthinkable/ One day a brilliant teenager mind created this incredible stuff to share information, just trying to share his favorite author, he spread the word and then BOOM! This changes … Continue reading 14 year old kid can blow up your business in his spare time
3 times at week
" "You will be required to post to the blog at least three times a week from the start of the module until term ends on 17th June, 2011." It was posted today by my Professor at Hult Online. I think is an interesting topic for a post. Therefore my blog for Digital Publishing will … Continue reading 3 times at week
6 hours ahead 