If all creatives keep eating the same, it is more probably that ideas end up being similar; and that is a problem.
While doing the list of things that are on my daily food, I realized most of my friends are checking the same sites… yes! all the digital sources and magazines that people in advertising love. The difference I think is what happen after you read it.
Some people just read and some people read and get inspired.
Here is my balanced diet. Feel free to suggest me inspiring sources or invite me for a walk or somewhere, remember that best ideas come on the loo seat.