How mobile and store are connected

I am attending this module: e-Commerce Essentials.  Despite all my capitalists expectations about transactions, payment methods, retailers, ROI, software, etc. I have learned to look around. Ecommerce can not be effective if we don’t understand what is happening out there. We have to spend more time researching about the customer, his habits, access to different devices, online and offline factors that drive him to make a purchase, among others.

As Professor says, an e-Commerce experience becomes ever more sophisticated when we look ‘behind the scenes’ at the operational demands placed upon businesses in order to satisfy customer expectations and gain as players, competitive advantage.

This is the first of a series of experiments: Mobile & Product Information in Store. My victim: Marks & Spencer.

M&S – Mobile and Store

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