Type R

I can't stop watching this fantastic video: "The other side" by Honda. It makes a difference how instead of using split screen storytelling, it shows you one side at a time by playing with your curiosity. Here the viewer is in control and YouTube is taking another level. Let me know how many times you … Continue reading Type R

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We did start the fire

Last Wednesday I attended #FireStarters, an event asking UK agencies how they are innovating. Generally agencies have straplines and About us pages using the words: Innovators, Cutting edge technologists, Modern thinkers, at the fore front... and other synonyms. I wanted to know how they keep looking for innovative ways to do things. Firestarters started (redundant … Continue reading We did start the fire