Predictions for E-commerce, virtual and real money

I just found this assignment that I did a couple of months ago. We had to write a news feature in a journalistic style for possible inclusion in Internet Retailing‘s newsletter. Time passed and I never knew if any of my classmates got the glory and had the article published. Anyway the good part of having my blog is that I can make my assigments  famous here too. I hope you enjoy it.

E-commerce has become an important topic for digital marketers and primarily, retailers.  It has emerged as the most promising industry at global levels, heading towards $1 Trillion; the U.S. and Europe remain as the main contributors into global Ecommerce sales figure. However, latest trends indicate that the Asia Pacific market is holding the key of future business.

You can’t help but wonder what 2011 will usher in for Ecommerce, what will be the next big thing, the emergence of a new method of paying online? What do people derive the most enjoyment from doing: shopping online for real goods, or buying virtual goods for them to utilise in games? Continue reading


How far this post can go

Recently I worked in a project for Jessops, the UK camera retailer. We had to assess the multichannel retailer’s business and present in a ‘consulting style’ our findings and recommendations for improvement/opportunity.

My team was very diverse: Betty, a Mexican girl good at planning and really good when it comes to give everyone a voice. Satomi from Japan, incredible researcher, good at analyzing from a commercial point of view. Olli, a worthy representative of Finland, always evaluating Idea feasibility. Eduardo, smart Brazilian setting the structure with a great background from P&G, And me, Martha, the Colombian creative, bringing insights and looking at challenges from a completely different perspective.

Finally after 8 meetings we had the big idea, a solid structure and consistent data to add the Sustainability Component for the project. We were ready, we had the presentation with Professor Jindal, we had good feedback, grades and we were done.

Although, at a Master’s level, the goal of a Project has to go further than this. Therefore the goal now is to contact someone at Jessops in order to get a meeting to present our Consultancy Report. No phone, not visits, (it would be easier) only online channels; let’s see how far this post can go.

The plan starts today 6th July of 2011. The witnesses are all the readers of this post, so feel free to add your name in the Comments (left side of the post) to join the cause. (Bwt if you know someone at Jessop, share the post)

I will keep you updated on my progress.

Monday, 11th June

So far, nothing. Sorry for disappoint you. I have sent 2 emails to customer services, several messages on Twitter @Jessops . The good news: someone that I don’t know got the link and send it to someone that actually works there, let’s see the power of LinkedIn.

What does Gandhi and an ironing board have in common?

They were both in my assignment for an “eCommerce Essential” class. I had to ask a question online about a product and assess the quality of retailer’s response offline and online. Therefore, I wrote a Customer Review Experience; Gandhi’s words were in the introduction and the ironing board was the product.

“A customer is the most important visitor on our premises and

he is not dependent on us. We are dependent on him.

He is not an interruption in our work. He is the purpose of it.

He is not an outsider in our business. He is part of it.”

I didn’t know Gandhi said that, I guess you neither. This is the good point of reading the blog. Continue reading

How mobile and store are connected

I am attending this module: e-Commerce Essentials.  Despite all my capitalists expectations about transactions, payment methods, retailers, ROI, software, etc. I have learned to look around. Ecommerce can not be effective if we don’t understand what is happening out there. We have to spend more time researching about the customer, his habits, access to different devices, online and offline factors that drive him to make a purchase, among others.

As Professor says, an e-Commerce experience becomes ever more sophisticated when we look ‘behind the scenes’ at the operational demands placed upon businesses in order to satisfy customer expectations and gain as players, competitive advantage.

This is the first of a series of experiments: Mobile & Product Information in Store. My victim: Marks & Spencer.

M&S – Mobile and Store