I just found this assignment that I did a couple of months ago. We had to write a news feature in a journalistic style for possible inclusion in Internet Retailing's newsletter. Time passed and I never knew if any of my classmates got the glory and had the article published. Anyway the good part of … Continue reading Predictions for E-commerce, virtual and real money
Recently I worked in a project for Jessops, the UK camera retailer. We had to assess the multichannel retailer’s business and present in a ‘consulting style’ our findings and recommendations for improvement/opportunity. My team was very diverse: Betty, a Mexican girl good at planning and really good when it comes to give everyone a voice. … Continue reading How far this post can go
They were both in my assignment for an "eCommerce Essential" class. I had to ask a question online about a product and assess the quality of retailer's response offline and online. Therefore, I wrote a Customer Review Experience; Gandhi's words were in the introduction and the ironing board was the product. "A customer is the … Continue reading What does Gandhi and an ironing board have in common?
I am attending this module: e-Commerce Essentials. Despite all my capitalists expectations about transactions, payment methods, retailers, ROI, software, etc. I have learned to look around. Ecommerce can not be effective if we don't understand what is happening out there. We have to spend more time researching about the customer, his habits, access to different … Continue reading How mobile and store are connected