What does Gandhi and an ironing board have in common?

They were both in my assignment for an “eCommerce Essential” class. I had to ask a question online about a product and assess the quality of retailer’s response offline and online. Therefore, I wrote a Customer Review Experience; Gandhi’s words were in the introduction and the ironing board was the product.

“A customer is the most important visitor on our premises and

he is not dependent on us. We are dependent on him.

He is not an interruption in our work. He is the purpose of it.

He is not an outsider in our business. He is part of it.”

I didn’t know Gandhi said that, I guess you neither. This is the good point of reading the blog. Continue reading

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