Want to get a free copy of ‘Content Strategy for the Web’?

Don’t get too excited, is not the entire Kristina Halvorson’s book, is just one of its chapters. Specifically Chapter 4: Audit; worth a read.

As the author explains, Content Audit is not about listing URL’s and page titles, is about providing a great amount of useful, enlighten information that can be valuable. Many people skip this part, they think they know what content they have, missing the chance to tailor the information to record and meet their needs.

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